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About

Stary Browar

Idea

Stary Browar in Poznań is a contemporary shopping centre and an authentic centre of culture and education. Visitors can shop in more than 200 stores, dine well, interact with art and great design and take part in numerous workshops and events, such as concerts, shows or meetings with interesting people. Art in Stary Browar is defined not only by sculptures, installations or great architecture present here, but also by the new true urban experience: the art of buying, selling and creating. Stary Browar is a unique, living centre of the city, visited by 9 million people a year. It is a place abounding in true and inspiring stories created by everyone who crosses its brick thresholds. Everyday.
Stary Browar

Nearly 200 stores, dozens of restaurants and cafes, exceptional event and exhibition space, 8 movie theatres, a five-star Blow Up Hall 5050 hotel, music clubs and a historic park - everything in one place in the heart of Poznan, in remarkable architectural interiors of the 19th century Hugger’s brewery.

Stary Browar

Thanks to revitalisation of the original building complex Stary Browar successfully combines the old with the new, history with modern design. It is through permanent art exhibition that Stary Browar creates new quality – the quality of a place where business develops art and art develops business.

History

1844
1876
1890
1895
1926
1939
1945
1980
1998
1999
2002
2003
2004
2005
2007
2008
2009
The beginnings of the 19th century
Ambrosius Hugger, German brewer from Schwarzwald opens his first brewery in Poznań, at Wroniecka street. As brewing beer was becoming more and more profitable at the time, the family decided to open another brewery in 1849 – this time at St. Wojciech street.
It was the time of breakthroughs in brewing business – production became automatic and steam machines and electric lighting started to be used. With the beginning of an era of industrial breweries, small businesses were gradually becoming a thing of the past. Ambrosius Hugger’s sons, Julius and Alfons, contrary to their father, were investing on a larger scale and built the famous Hugger Breweries.
1876
The Hugger brothers buy a cooling house, two dwelling houses and a backhouse located at the corner of Półwiejska and a street stretching from Wilda Gate, along municipal fortifications next to Grolman Fort.
1890
Brew house, Maltings and Drying house with its characteristic chimney are built at the time of Hugger Brewery’s extension. The Brewery’s architecture is in accordance with the arcadian style (rundbogenstil) that was typical of industrial architecture of the time, with elevations made of facing red brick, semicircular windows and simple brick decorations.
1895 - 1921
As the Huggers’ company becomes more and more prosperous, the Brewery is transformed into a joint-stock company. A new office building, cooper workshops and a new chimney are built around the Courtyard. In 1918 the Brewery produces almost 72 000 hectolitres of beer of three brands: Cristal (light Plzeň style beer), Special (dark Munich style) and Porter.
The 20s and 30s
Around 1926 the Brewery is taken over by the Chemical Concern of dr Roman May, and in 1937 by the Union Brewery of Restaurateurs Union (a company of 82 shareholders).
II World War
In September 1939 the Brewery falls under German management and the production of beer lasts until 1944 when Germans transform the cellars and vaults of the Brewery into bunkers and shelters. The Brewery gets vastly destroyed during the battles of Poznań.
After the II World War
After the II World War the Brewery is taken over by the Brewing Companion and the company is nationalised.
1980
After the Brewery is closed its buildings gradually deteriorate. A small company producing fizzy water functions there until 1997, however no renovation works are carried out.
December 1998
A company called Fortis „Nowy Stary Browar” owned by Grażyna Kulczyk buys real estate at Półwiejska street from brewing company Lech Browary Wielkopolskie. After acquiring adjacent estate from Military Property Agency and private entities, Fortis begins works on a project called Business and Art Centre 50 50. The investment is due to be finished at the end of 2003.
1999 - 2002
The area is cleared and made available to theatres. Shakespeare’s “Coriolanus”, Bizet’s “Carmen”, Verdi’s “Macbeth” and “Rigoletto” are subsequently staged. Unique atmosphere of the place makes the performances highly successful and thanks to a live broadcast on TVP Channel 2, “Macbeth” can be viewed all across Poland.
2002
The first construction phase of Business and Art Centre Stary Browar begins.
November 5, 2003
Atrium Wing with more than a hundred stores, restaurants and office space is opened. Stary Browar is among 20 buildings constructed after 1989 that join the famous exhibition “Poland. Architectural icons”.
April 29, 2004
Courtyard of Art is opened. The event is accompanied by the exhibition of works by world-class Italian designer and architect Alessandro Mendini.
December 9, 2005
After winning the title of the best shopping centre in Europe, Stary Browar is chosen by the International Council of Shopping Centres (ICSC) the best shopping centre in the world. Jury of this prestigious competition appreciated not only the architecture of buildings but, most importantly, the unique combination of cultural and commercial activities undertaken there.
March 11, 2007
The second wing of Stary Browar, Passage is opened.
April and December 2008
Stary Browar is once again chosen the best shopping centre by the International Council of Shopping Centres, first in Europe, then in the world – this time in a different category: Extension
January 2009
Art & Fashion Festival organised annually by Stary Browar is awarded the title of Fashion Excellence 2008 in the category ‘The most important Fashion Event’ by “Twój Styl” magazine, and a year later – the title of Fashion Excellence 2009 in the category ‘Excellent Education’, created specifically for the event.

Works of art in Stary Browar

Thsuki-no-hikari (Moonlight)

The monumental sculpture of Igor Mitoraj’s “Moonlight” presents fragment of a human face modelled on ancient art. The “Mask” or simply “Mitoraj”, as it is called by Poznanians, is one of the most popular meeting points in the city.

Igor Mitoraj - one of the most famous Polish sculptors, for years lived and worked in France and Italy. His works are exhibited in many prestigious locations around the world. The characteristic element of all Mitoraj's works are lips - they always have the same shape of the artist’s lips, which is his characteristic signature.

The conflict between good and evil

The sculpture by Piotr Kurka – black and white, marble bench to sit on symbolises the state of struggle between the light and dark side of life. The figure of a raven was placed on its white part. Legend has it that anyone who strokes it will benefit from the bird’s wisdom and will be able to cope with the most difficult life problems.

Piotr Kurka – Poznanian, sculptor and lecturer at the Academy of Fine Arts in Poznań. Co-founder of the legendary group “Koło Klipsa” and winner of international scholarships such as Rockefeller Foundation and Pollock-Krasner Foundation.

Opertus Lunula Umbra (Hidden Shadow of the Moon)

Although the inspiration behind Choe U’Ram’s “Hidden Shadow of the Moon” was undoubtedly glow of a celestial body, for Poznanians the installation above the famous Chessboard is simply the “Shrimp”. The Korean’s sculpture is a kinetic construction. At certain hours it moves, resembling a breathing shellfish.

Choe U’Ram was born in Seoul, in his artistic work he invents spectacular designs, combining technological, industrial world with Asian deep respect for nature. Opertus Lunula Umbra was inspired by historic ships at the port of Liverpool, while sculptures designed by the Korean include unusual creatures from the Tokyo metro, or a street lamp-like creature from Los Angeles.

Citta Gentile (Sensitive City)

"Citta Gentile" is an installation commissioned by Stary Browar on the occasion of the opening of Art Stations Foundation. The sculptures shaped like the alphabet devised by the artist (he also uses it in other works) present the city in a metaphysical dimension: they are the urban tissue and the community that lives in it at the same time. Each of the alphabet figures has formal and ordered elements but also chaos and delicacy - like every city and its inhabitants.

Alessandro Mendini - an outstanding Italian architect, designer and artist, “maestro del design”. His works, both theoretical and works of art, form the canon of postmodern design. He consults projects for the most famous brands - from fashion through car to electronic.

Henyo-Penyo Myomyonmyo

"Henyo-Penyo Myomyonmyo” is a figure of a boy dressed in Moschino jeans, simply called Heniek by Stary Browar regulars, symbolising innocent, careless and happy childhood. However, it is worth knowing that the sculpture is part of a larger cycle related to the attack on Hiroshima.

Mr. - a Japanese artist and performer, former protégé of Takashi Murakami and member of his famous group Kaikai Kiki operating in Tokyo and New York. Before his works became famous he sketched his works on the back of shop receipts.

Relief of the facade

A joint work of Stary Browar’s designers - ADS Studio and the artist Adam Garnek.  The architects have created a glass block divided by several-storey, horizontal bands. Inside, there is a lighting installation that turns the façade into a shimmering, semi-translucent decoration at night.

ADS studio was founded by Piotr Berełkowski, a four-time winner of the Jan Baptiste Quadro award. The studio has been awarded many times, also for Stary Browar.

Adam Garnek is a constructor of intricate installations, machines and devices that only seemingly serve practical purposes. In his works he most often uses steel.

The Beer Mug

The bronze beer mug was designed by Wojciech Kujawski to celebrate the opening of the Passage wing of Stary Browar. Ceremonial unveiling of this unusual sculpture was associated with setting two Guinness records: it is the largest beer mug in the world and the most litres of beer were drunk from it! It is decorated with six characters and each one gives the impression of being very busy with its affairs.

Wojciech Kujawski - artist, professor of visual arts, dean and devoted pedagogue, distinguished by numerous awards. He was the only representative of Poland during the 100th anniversary of the Venice Biennale.

Torso del lago (Torso by the lake)

This work of Igor Mitoraj refers to mythology. It contains beauty and ideal proportions of the classical sculpture but also the element of anxiety typical of its creator - cracks and scratches symbolise imperfection of human nature and transience of its existence.

Igor Mitoraj - one of the most renowned Polish sculptors. His works are exhibited in many prestigious locations around the world.

Eros alato (Winged Eros)

This work of Igor Mitoraj is inspired by classical Greek and Renaissance sculpture. Similarly to Mitoraj’s other works, it reflects beauty of the human body with scratches, cracks, and fragmentation symbolising its imperfection and transience.

Igor Mitoraj - one of the most renowned Polish sculptors. His works are exhibited in many prestigious locations around the world.

Untitled

The installation was created on the columns of the Grand Theatre in Poznań to celebrate the 750th anniversary of the city. Yellow-and-green stripes decorated its facade for a month while the work itself fit in the idea of combining painting with architecture. Currently it has a surprising location as a distinctive element of the busiest communication route in Stary Browar’s Atrium.

Leon Tarasewicz - Polish artist of Belarusian descent. One of his ideas is to bring painting beyond the boundaries of canvass and introduce it to the urban space.

Untitled (The Year We Made Contact)

The only work by Uklański presented in the public space in Poland. The main element of the installation is a huge tapestry referring to the very recognisable atmosphere of Kantor and Szajna’s theatre. The image of a “Red Dwarf” is part of the work. The content of this installation should be read through symbolic and ironic references to popular culture.

Piotr Uklański – a world-famous Polish artist, photographer and performer living and creating in New York.

Untitled

Sculptures of Sylwester Ambroziak cannot be confused with works of any other artist. Exaggerated and grotesque figures with thick-hewn silhouettes, long limbs and disproportionate heads are like universal parables on human existence, dignity but also its frailty.

Sylwester Ambroziak - one of the most recognisable Polish artists, best known as the creator of large-scale wooden sculptures. His works have references to African and Amazonian culture, as well as comics.

Blow Up Commission

Installation prepared especially for Blow Up Hall 5050 hotel by Rafael Lozano-Hemmer to highlight the unique character of hotel interiors became inspiration for the hotel’s name. The work consists of several plasma screens, motion sensors, cameras and computers which interact with passers-by. Thanks to this, anyone who passes by becomes a piece of art for a moment.

Rafael Lozano-Hemmer – an artist born in Mexico, famous for employing robotics and the latest technologies in his works which are located all over the world and include kinetic sculptures and the so-called environment installations.

VB 43.019

Photograph VB 43.019 is the result of Vanessa Beecroft’s performance. Emotionless, naked women set in the gallery by the artist were observed and photographed by visitors for many hours.

Vanessa Beecroft – an Italian artist, famous for organising performances in which she engages in a dialogue with female body, discussing, among other things, its objectification.

VB 52.100 (Castello di Rivoli, Turin)

This monumental photograph is a fragment of documentation of Vanessa Beecroft’s performance at Castello di Rivoli in Turin in 2003. The author has once again engaged in a dialogue on objectification of the female body as well as rules of exposing it that govern fashion industry and the media.

Vanessa Beecroft - an Italian artist, famous for organising performances in which she undertakes a dialogue with female body, touching upon the theme of its objectification.

Little white dress

The photograph combines sophisticated simplicity of composition with the aura of anxiety. The clothing is a trace of the body of a person whose fate is unknown to the viewer.

Jadwiga Sawicka - Polish painter and photographer, author of the so-called text installations, also in public spaces. Characteristic motives of her work are words and clothes.

Colourful dress

This “portrait” of a thing is also indirectly the portrait of a person who once wore the dress. The person’s appearance is unknown but the image it evokes is extremely strong, almost palpable.

Jadwiga Sawicka - Polish painter and photographer, author of the so-called text installations, also in public spaces. Characteristic motives of her work are words and clothes.

Cream Pie

Sensual photograph located in the Blow Up Hall 5050 hotel restaurant affects the viewer through ambiguity of colour and shape. The artist intentfully uses pink, neglected in the world of fine arts, as a symbol of pop culture, kitsch and bad taste. Here it is supposed to be the symbol of liberation, sexuality and desire, regardless of gender and sexual orientation.

Maurycy Gomulicki - painter, graphic artist, photographer, and also a curatorliving and working in Warsaw and Mexico. The motto of his art is “pleasure and delight”, he is inspired by topics that take on a completely different meaning when moved to a different cultural area.

Tea Ceremony

One of the series of self-portraits of Mariko Mori. The artist, dressed up as an office worker photographed herself on a busy street while serving tea. The result is a combination of Western ideas about Japan with erotic fascinations of the Japanese themselves, which are reflected in the figure of a woman portrayed as a sexy, submissive cyborg.

Mariko Mori - a Japanese artist known for making strong references to comic books and science-fiction movies. One of Moris’s most famous installations titled “Ring: One of Nature” was presented to the public at the Olympic Games in Rio de Janeiro in 2016.

Silver Arrow

The work “Silver Arrow” depicts a fragment of the body of McLaren race car. The artist treated a decontextualized fragment of Formula 1 car as a sophisticated form resembling contemporary sculpture.

Michael Najjar - a German photographer living in Berlin, fascinated by the latest technologies and their impact on the changing world, genetics and human evolution. He uses his own computer programmes to create his works.

San Sebastian 1 (Fundacion COFF)

„San Sebastian 1” is the result of performance organised at Fundacion COFF in San Sebastian, Spain. During the event, the artist “inscribed” models into the characteristic architecture of the building.

Spencer Tunick – originator of performances with hundreds of naked volunteers. The largest performance took place in 2007 in Mexico when 18,000 naked people took part in a photographic installation.

Archives nationales #09

A photograph by Patrick Tournebouf showing old volumes books from the National Archives in Paris.

Patrick Tourneboeuf - a French artist specialising in large-scale photos of interiors and urban spaces.

Archives nationales #16

A photograph by Patrick Tournebouf showing endless collections of documents from the National Archives in Paris.

Patrick Tourneboeuf - a French artist specialising in large-scale photos of interiors and urban spaces.

Irrlichter

The installation located in the lobby of Blow Up Hall 5050 hotel consists of two longitudinal, fluorescent lights which, thanks to a special drive, rotate and illuminate the interiors of the hotel lobby after dark.

Sebastian Hempel - a German artist, winner of multiple awards. He mainly creates installations in which movement as well as visual and spatial lighting effects play a special role.

Santo Amaro III

Santo Amaro III" was created in 2006, at the time when the artist was exploring the subject of surreal architecture capable of adapting to existing conditions. In his photographs he combined a picture of slum, favela-type districts in Central and South America with a futuristic vision of architecture.

Awards and honourable mentions

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GUIDED TOURS

Everyone wishing to visit Stary Browar, learn about its history, the scope of activities and the 50 50 Idea which it represents is invited to guided tours. We guarantee passionate stories full of curious facts and a presentation of amazing architecture, the most interesting places and permanent art collection of Stary Browar.

Please contact our information points to book a tour. All visits must be booked in advance, with a two-week notice.

E-mail: informacja@starybrowar.com
Information Atrium: tel. 61 859 60 50
Information Pasaż: tel. 61 677 14 00

Virtual tour

Walk through Stary Browar and discover our unique boutiques, restaurants and cafes, admiring the wonderful interiors of the Centre.

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